The Anatomy of a High Converting Landing Page
Creating a landing page these days is really easy, especially with all of the landing page tools out there. But what’s hard is creating one that actually converts well.
Why? Because you have to take into account the elements on the page, where to place them, what message your design is going to portray, and how the text is going to affect each visitor.
So, instead of telling you how to create a great landing page, I decided to use an infographic to show you the process:
Click on the image below to see a larger view:
When you are using the elements discussed above to create a landing page, keep in mind that you don’t have to use every single one to create a high converting page. Just look at this landing page. It converts at 72%,which is extremely high. I was able to do this without using elements such as trust seals or any sort of video/image.
No matter what anyone tells you, there is no cookie cutter formula to create a high converting landing page. What works for one site may not work for another. So you will have to A/B test your landing page to maximize your conversion rate.
I hope the infographic gives you some idea of what you should and shouldn’t place on your landing page.
Do you know of any other tricks to maximize your landing page conversion rate?